For a colour that fits just right, look no further than Denim Blue. It’s the perfect mid-tone blue with a silvery grey tone – just like a pair of classic denim jeans.
For the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
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Each tub contains 100ml semi-permanent hair colour
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100% vegan friendly and cruelty-free
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All Directions colours are inter-mixable to create a new shade
