You won't find any purple shampoos here. My job is to get into your brassy, over the top Warm Hair and Cool it down into a smooth Hair Colour. Yes, I'm different. My 9.1 Light Ash Blonde and No Lift Developer combination has the stamina and longevity to match your lifestyle while keeping your Hair Colour Toned for longer so you're Toning every 6-8 weeks rather than every few days. And my olive oil base rehydrates your Hair leaving it feeling silky and looking glossy.