Platinum is a silver dye with a hint of violet that tones blonde hair to an expensive cool hue, neutralising any unwanted yellow or brassy tones in your hair

This dye has toning quality which works best with level 10 hair. To get the ultimate results, we recommend lightening your hair to level 9 or 10 (blonde) with our High-Lift Bleach Kit before you apply your dye. You can still use the dye on level 8 hair, but the results will be tonal at best.

Like all our products, our Platinum formula is vegan and cruelty-free.

 Our Bottles are 100ml