Coral Red - Directions Semi-Permanent Hair Colour. This shade is somewhere between red and orange. This vivid, warm shade is best used on blonde or very light hair, but is also great for giving your natural auburn or light brown hair a little extra pizzazz! La Riche have been producing their vivid semi-permanent colours for over 30 years. Ever popular and loved all over the world. Available in a wide range of colours, it's quick and easy to apply straight from the tub making Directions an excellent choice. Available in an 88ml pot
